Challenge

Hunter Healthcare, a leader in NHS and healthcare recruitment, needed a digital transformation to match its reputation. Their existing website struggled with the following:

• Low Search Visibility: Weak NHS and healthcare recruitment search rankings, limiting inbound inquiries.
• Navigation Issues: A complex user journey that failed to engage healthcare professionals and hiring organizations.
• Lack of Differentiation: Their expertise and success stories weren’t clearly communicated.

Approach

We focused on three core areas:

SEO & Organic Growth Strategy:

• Advanced Keyword Optimization: Integrated high-intent keywords related to NHS recruitment, healthcare hiring, and executive search.
• Content Expansion: Created long-form, expert-focused content to improve search relevance and authority.
• Technical SEO: Enhanced site speed, structured metadata, and internal linking to improve search rankings.
• Local SEO for NHS Partnerships: Optimized for region-specific NHS recruitment searches to attract the right candidates and employers.

UX/UI Enhancements for Engagement & Conversions:

• Simplified Navigation: Improved site architecture for an intuitive browsing experience.
• Mobile-First Design: Optimized the site for seamless job searches and employer inquiries on all devices.
• Stronger Calls-to-Action: Improved CTA placements to increase applications and NHS recruitment requests.
• Visual & Interactive Elements: Integrated dynamic visuals, case studies, and testimonials to reinforce trust.

Strengthening Brand Storytelling & Market Positioning:

• Highlighting NHS Expertise: Dedicated content showcasing Hunter Healthcare’s role in solving NHS hiring challenges.
• Employer & Candidate Success Stories: Built out authentic testimonials and case studies to add credibility.
• Refined Brand Identity: Modernized design with professional, clean visuals that align with the healthcare sector.

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Results

Hunter Healthcare’s digital transformation led to remarkable growth:

SEO & Organic Growth:

• 230% increase in organic traffic.
• Stronger inbound candidate and client acquisition.
• 600+ high-ranking keywords, including top NHS recruitment searches.
• Improved local rankings, leading to higher NHS hiring partnerships.

User Engagement & Conversions:

• 68% Engagement Rate: More time spent on pages and more substantial content relevance.
• Higher Job Applications & Employer Inquiries: Direct impact on NHS hiring outcomes.
• Faster Job Placements: Reduced hiring time for NHS partners.

Strengthened Digital Brand Presence:

• More authoritative positioning in healthcare recruitment.
• An intuitive, high-performing website aligned with NHS expectations.
• A modern, scalable platform ready for future expansion.

Client Testimonial

Digital NYC Agency's services helped us reach candidates and increase hires. Their work helped us establish ourselves as a leader in the industry.