Challenge

Lastlight, a premium home and lifestyle brand, wanted to expand its online presence and increase conversions. Although its high-quality products were well-curated, the website struggled with visibility, engagement, and sales. Key challenges included:

• Low Search Visibility: Many product pages lacked optimization, making it hard for customers to find Lastlight through search engines.
• Limited Content Strategy: The site had few blog posts, and product descriptions were not optimized for search intent.
• User Experience Issues: Slow load times, inadequate mobile usability, and a complex checkout process led to abandoned carts.

Lastlight needed a strategy to improve visibility, user engagement, and conversions to compete in the luxury home goods market.

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Solution

We implemented a multi-phase approach to address these challenges:

SEO Optimization:

• Conducted a website audit to fix technical SEO issues and improve site structure.
• Researched high-value keywords and optimized product descriptions, categories, and blogs.
• Built internal links to improve search rankings and site navigation.

Content Marketing:

• Created engaging blog content on home decor trends and practical shopping guides.
• Optimized product descriptions to highlight quality, materials, and craftsmanship.
• Expanded brand authority through partnerships with interior design publications.

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Website Enhancements:

• Improved mobile responsiveness for a seamless browsing experience.
• Optimized page load speeds to reduce wait times and improve conversions.
• Simplified the checkout process to reduce abandoned carts and increase completed purchases.

Performance Tracking & Optimization:

• Integrated analytics tools to track traffic, engagement, and conversions.
• Conducted A/B testing on product pages to refine layouts and messaging.
• Strengthened call-to-actions (CTAs) to encourage purchases and email signups.

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Results

This strategy led to significant growth across key performance areas:

• Traffic Growth: Organic traffic grew from 1,471 to 15,589 monthly visitors, a 960% increase in six months.
• SEO Impact: Over 1,087 targeted keywords ranked on Google, leading to higher product discovery.
• Higher Conversions: Checkout completion rates increased by 34% after simplifying the process and optimized product descriptions led to a 27% increase in add-to-cart rates.
• Stronger Engagement: Blog content improvements increased session duration by 54% and bounce rates dropped by 22%, showing improved customer retention.
• Email Growth: Improved newsletter signups increased repeat customers and engagement.

Visual Highlights

• Homepage Refresh: Updated design and messaging for stronger branding.
• Shopping Experience Improvements: Simplified navigation and checkout.
• SEO Insights: Side-by-side comparisons of search ranking and traffic growth.
• Customer Retention Strategy: Enhanced email marketing for better engagement.

Client Feedback

"We knew we had a special place in the retail industry because of the quality and specificity of our products. But, we did not know how to translate that online. Before Digital NYC Agency, we had no Google visibility and relied on paid ads and third-party platforms, but now the majority of our sales come from organic searches."

We helped Lastlight improve search visibility, user engagement, and conversions by executing a comprehensive digital strategy. Their website is now a high-performing e-commerce platform, positioning them as a leader in the luxury home goods space.

Are you looking to increase traffic, boost conversions, and strengthen your digital presence? Let’s build a strategy that works for your business. ‍

Contact us.