Challenge:

Timex's e-commerce site was not visible in search results and had an outdated structure, making it difficult for users to engage and convert.

Solution:

• Conducted in-depth keyword research and optimized product pages for SEO.
• Refreshed site design and navigation for better usability and performance.
• Updated visuals and descriptions to align with the brand's premium offerings.

Results:

• 220% increase in organic traffic.
• 35% growth in online sales.

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